If you can recall back to November, Ohio State president E. Gordon Gee coined a phrase that didn't sit well with a lot of people, he referred to the TCU Horned Frogs as "the little sisters of the poor" and did not deserve a title shot because their schedule was nothing like "murder's row" schedule of the Big 10.
We see now, with the Big 10 getting beat in all but one bowl game how right he was. His conference is superior to the weak schedule of TCU. TCU agreed, and put these billboards up this week in Columbus, Ohio, near the campus of Ohio State to thank the campus, fans, and most importantly, E. Gordon Gee for their support. There are 20 electronic billboards displaying this, thanks to the TCU faithful who collected the money to purchase them and put them up.
On a side note, Wisconsin did beat OSU 31-18, and TCU beat Wisconsin in the Rose Bowl 21-19.